The BullDOUGHzer

This was designed to be a pop up campaign for Dave's Killer Bread. It's loud, it's proud, and you can't miss it. The idea was that this would pop up at youth sports events where parents 'relaxing' weekends have turned into chaos filled road trips back and forth across town.

Bringing parents just a little bit of joy during their busy weekends, and hopefully showing them how great Dave's products are.

I worked on this project as a strategist and copywriter.

Daves Killer Bread Story Board

I was the main copywriter for this story board. We wanted to show how moms are super heroes, less of a "Thank you Moms" more of a "How does she do it all?" A day in the life of a boy mom, who has a full time job, and stills finds time for her morning workout class. Showcasing throughout how the product makes her chaotic life just a little bit easier.

Designed to be a 30 second spot with lots of quick cuts, showing the chaos, but also showing how well she's handling it.